Strategist and builder who understands why people buy, not just how to sell to them. From Shopify storefronts to email flows to content that actually performs. Psychology, design, and technical execution, all in one.
See the case studyBuilding a JDM automotive accessories brand from concept to launch. Brand identity, Shopify storefront with custom CSS and Liquid, Klaviyo email automation, product sourcing, CUSMA trade compliance research, and pricing strategy for the Canadian market.
Organic content that reached 21,000+ non-followers with zero ad spend. Identified that second-person framing drives 7x higher algorithmic distribution — and built a repeatable system around it.
A documentation project capturing how I direct AI tools across research, brand strategy, competitive analysis, content systems, and full-stack development. The methodology behind every result in this portfolio.
My foundation in behavioral psychology and consumer decision-making means I don't just execute campaigns. I understand why customers convert. Trained in research methodology and statistical analysis, I approach e-commerce marketing the way a scientist approaches a hypothesis: with data, testing, and measurable outcomes.
Currently building Osaka Nights from the ground up while completing the Entrepreneurship and Small Business program at Durham College. I care about the details, the user experience, and the story a brand tells at every touchpoint.
Looking for an E-Commerce Coordinator or Digital Marketing role where I can bring strategy, creativity, and execution together.
Certified Feb 2026
Certified Dec 2025
Certified Apr 2024
Certified Mar 2024
Open to e-commerce and digital marketing opportunities. Based in Ontario, Canada — available remote across Canada.
Currently seeking e-commerce and digital marketing opportunities — Ontario and remote across Canada.