Strategist and builder who understands why people buy, not just how to sell to them. From Shopify storefronts to email flows to content that actually performs — I bring psychology, design, and technical execution together.
See the case studyBuilt a JDM automotive accessories brand from concept to launch. Brand identity, Shopify storefront with custom CSS/Liquid, Klaviyo email automation, product sourcing, CUSMA trade compliance research, and pricing strategy for the Canadian market.
Designed and built automated email flows — welcome series, abandoned cart recovery, post-purchase sequences — with strategic segmentation and A/B testing.
Created content strategies that reached 21,000+ non-followers organically. Identified that second-person framing drives 7x higher algorithmic distribution.
My foundation in behavioral psychology and consumer decision-making means I don't just execute campaigns — I understand why customers convert. Trained in research methodology and statistical analysis, I approach e-commerce marketing the way a scientist approaches a hypothesis: with data, testing, and measurable outcomes.
Currently building Osaka Nights from the ground up while completing the Digital Marketing program at Durham College. I care about the details, the user experience, and the story a brand tells at every touchpoint.
Looking for an E-Commerce Coordinator or Digital Marketing role where I can bring strategy, creativity, and execution together.
Certified Feb 2026
Certified Dec 2025
Certified Apr 2024
Certified Mar 2024
Open to e-commerce and digital marketing opportunities. Based in Ontario, Canada — available remote across Canada.
Currently seeking e-commerce and digital marketing opportunities — Ontario and remote across Canada.